For a company whose owner is perfectly aware that his products are essentially a commodity, it seems that investment and innovation are a large part of making the business model work. ln a little over a decade, Progroup AC has invested more than Euro 1 billion ($1.2 billion) in equipment, plant, infrastructure and raw material production. Obviously never one to shy away from a challenge, Jürgen Heindl, CEO of the Germany-based company, has been on a mission to prove his theory that sheet feeding, utilizing the most modern technotogy, is the best way of becoming the lowest cost producer in the world.
